Geozo explains News Feed
High-quality traffic is the lifeblood of successful advertising campaigns, and certain sources like Google Ads, Yandex Direct, and Taboola are renowned for delivering exceptional results. Affiliate programs favour this traffic with higher rates, recognizing its potential to convert. Additionally, this traffic leads to better engagement and higher ROI for advertisers. However, these platforms often come with their own set of challenges, such as high minimum funding thresholds and strict moderation.
But what if there was a way to consolidate traffic from all these top sources into a single campaign? And no, we are not talking about real-time bidding options. We are talking about News Feed that is available via the Geozo ad platform. And that’s exactly what this article is going to be about. Let’s explore what a news feed is and how to work effectively with it.
What is a News Feed?
A news feed is a platform designed to monetize news traffic. Webmasters select news articles or other content and drive traffic to these pages from various sources.
So basically, this platform becomes a centralised hub of quality traffic from the best sources. Ads launched by Geozo’s advertisers are displayed on these content pages, receiving views and clicks from high-quality audiences. It goes without saying that due to the quality of traffic, these ads easily bring conversions.
What is Geozo?
Geozo is an international platform for native & push advertising that provides solutions for both publishers and advertisers. With its user-friendly platform and expert support, Geozo stands out as a flexible and profitable option for both parties. Geozo focuses on native advertising for its user-friendly, unobtrusive, yet highly effective approach. Media buying is available on a CPC basis through the self-serve platform. Geozo adds new geos and websites on a regular basis, enabling advertisers to discover fresh traffic for scaling their campaigns.
Geozo integrated the news feed into its inventory in March 2024, opening up new possibilities for advertisers. However, leveraging this source requires understanding its unique characteristics and advantages.
Which Traffic Sources are Available on the News Feed?
The main traffic sources for the news feed include:
Taboola
Google Ads
MGID
Yandex Direct
MyTarget/VK Ads
By purchasing traffic on Geozo, you gain access to a wide array of traffic from these and other sources. The news feed is a game changer as it aggregates traffic from all these platforms into one place, reducing concerns about account bans, strict restrictions, and other complications that often come hand in hand.
What GEOs are Available?
What are the Advantages?
All verticals welcomed
There are a number of verticals that perform exceptionally well on news traffic, such as nutra, white hat offers, crypto, and finance in general. However, the amazing thing is that all verticals, including betting and gambling, are allowed on the news feed.
Quality traffic
News feed webmasters work with the best traffic sources, ensuring high-quality traffic that boosts revenue from monetization.Influence traffic volume
You can negotiate with your Geozo manager to increase traffic volume from preferred ad placements.Large number of ad placement IDs
On Geozo, a range of ad placement IDs is created for each news feed webmaster, and new ad placements IDs are added daily. Keeping your list of ad placement IDs updated is crucial to avoid missing out on quality traffic.More advertising placements
The news feed offers more advertising spaces beyond standard spots. To capture a larger volume of traffic, it is recommended to have at least 20 active advertisements per geo.Maximum moderation flexibility
The news feed allows for a wide variety of ad formats, including long headlines, GIF images, and fake notifications. However, this flexibility applies only to the news feed and does not extend to cloaked or malicious links. Always advise your manager if you are not entirely sure whether something is allowed or not.
How to Buy Traffic from News Feed?
Setting up account
To start advertising, you will need to top up your balance, which is also available through the manager. You can add funds via PayPal, USDT, or Wire transfer.
Setting up campaign
The next step is to set up your campaign and add creatives. Geozo offers targeting by geo, device, time, category, and ad units, which is way more effective than website targeting. Frequency capping is enabled automatically to help you save your budget. If you are just beginning your advertising journey with native ads, we recommend asking your manager to assist you in reviewing your settings. This will ensure a smooth start for your campaign.
If you are interested in testing traffic only from the news feed, your manager can provide you with a number of IDs suitable for your offers. However, apart from the news feed, Geozo has a large number of premium websites that we also recommend testing.
Campaign navigation
After your ads successfully go through the moderation process, they appear live and you start receiving traffic. On the news feed, your ads compete with other advertisers from Geozo and other networks. Geozo managers can provide current bid