Geozo now lets you
Target traffic by mobile operators
Set bid multipliers for each selected operator
Both options are available in Groups → Settings
This article shows how to activate the tools and use them in daily optimisation.
What do operator bid coefficients offer?
They let you adjust the CPC for each telecom operator, now you can:
Increase bids for top-performing sources
Lower them for less effective segments
Test more hypotheses and approaches
This is especially useful when working with sensitive traffic, such as Nutra or subscription-based offers.
How do bid coefficients work?
Bid coefficients = factors applied to your base bid.
Formula: Base bid × multiplier = final CPC
Example (decreasing):
Bid = $2 × 0.5 = $1
Example (increasing):
Bid = $1.5 × 2.0 = $3
* The final bid is calculated with all applied multipliers, including those for blocks, browsers, and other parameters. This allows for flexible traffic buying and precise CPC adjustments for each segment.
** If the resulting bid is lower than the minimum for the GEO, it will be automatically increased to meet the minimum.
Coefficients range:
0.2–0.9 → decreasing
1.1–9 → increasing
1.0 → no change (default)
Important: All settings are available in campaign and ad group interfaces.
How to apply bid coefficients?
In the same group, open Bid multipliers → Telecom operators.
Click Add to create a multiplier line.
Select one or more operators (multi-select supported).
Enter a multiplier from 0.2 to 9.0 (step 0.1).
Save changes.
Now let’s talk about “Telecom Operators” setting
What does telecom operator targeting offer?
Now you can:
Select up to 500 operators
Include or exclude them from your campaigns
Use filtering and search
Control reach with greater precision
! Operators are not tied to specific GEOs
! Targeting works at the ad group level
We offer traffic from major telecom operators including Vodafone, Verizon Wireless, AT&T, T-Mobile, Virgin Media, Tele2, and many others.
Important: If you enable telecom operator targeting, please check traffic impressions with your manager in advance. Make sure your landing page is accessible across all targeted operators at the time of moderation. Otherwise, notify your manager about any specific restrictions.
Keep in mind: Activating operator targeting will exclude general (non-operator) native traffic from your campaign.
Coefficients + Targeting = Maximum Control
Use both tools together to:
Reach the right audience
Increase bids where top placement matters without changing your base bid
Improve the efficiency of your traffic buying
Scale successful campaigns
Test hypotheses with precision and minimal risk