Postback is a mechanism for transferring information about a user’s action from one platform to another, for example, from an affiliate network to a tracker or an ad network.
It helps streamline campaign management by consolidating all data in one place, making analysis and optimization much easier.
Important: To enable postback reception in your advertiser account, the tracker must be added to the system.
The main statuses we accept from trackers are:
Added / Hold, Confirmed / Approval, Rejected, and Trashed / Trash
If your tracker is not currently integrated into the system, please contact your manager and provide the following details:
The name of the tracker
The statuses that are being sent
Supported trackers include:
ScroogeFrog, Keitaro, Binom, PeerClick, Voluum, and others.