1. Enter the campaign name and choose its type:
Commodity promotions – campaigns aimed at selling products or services
Content promotions – campaigns focused on driving traffic to news sites, articles, or blogs
2. If your partner uses an external tracking system, you can specify UTM tags and macros' in the campaign settings
'Macros are additional parameters that can be found under Support → Postback
Important Macros Guidelines:
Please note: Push ad macros differ from native – square brackets won’t work here
Supported push macros:
{AD_ID} – passes the ID of the ad
{BLOCK_ID} – passes the ID of the ad block (placement)
{CLICK_ID} – passes a unique click identifier
{BID} – passes the ad's bid amount
{CAMPAIGN_ID} – passes the campaign ID
{COUNTRY} – passes the 2-letter country code
Push macros use single curly brackets only!
3. The next step is selecting the user geography (GEO) for ad delivery.
You can either target all available GEOs at once or specify individual regions manually
Important:
If you’re working with a specific GEO that’s not currently available, feel free to discuss it with your manager — we’ll consider the possibility of adding it.
4. The next step is choosing the devices on which your ads will be displayed.
You can either target all devices at once or select specific ones
5. Select the time range during which users will see your ad using the scheduler:
Important: There may be a time lag, and ad impressions can continue even after the campaign has been paused. In most cases, these "delayed" impressions are minimal, but they can cause issues if the advertiser has incorrectly set up the scheduler. That’s why we strongly recommend reviewing the first campaign together.
6. Choose the subscription period
7. Set the subscription day range
8. Set the advertising campaign budget
The "No limit" option means the campaign will continue running as long as there are funds available in your balance.
Alternatively, you can set a spending cap for the campaign:
• Daily spend limit
• Total spend limit
The minimum spend per campaign is $600
9. Enter the block IDs you'd like to exclude in the blacklist
These are the placements where you don’t want your ads to appear
10. Final step – saving your campaign and settings
Simply click the "Add" button
11. Your campaign is now created and will appear in the "Campaigns" section, under the Push tab
