For quality and professional advertising campaign, images and headlines should meet the rules below. Please make sure you do not lose sight of something.

Requirements for images

· Images shall comply with the requirements of our advertising policy

· Images shall be associated with your product or service. Best practice is a photo of your product or service.

· You shall have rights to the images if they are copyrighted.

· Images shall be of excellent quality, with no visible pixels or blurred elements. If the image is captioned, it should be easy to read.

Technical requirements:

· Formats: jpg, jpeg, png, tiff

· File should not be more than 20 MB in size

· Minimum resolution for images, px: 300x300 for square, 320x180 for rectangular

· Maximum resolution for both formats, px: 1920x1080

We do not accept images:

· Inaccurately processed in a graphic editor, overloaded with visual information collages

· Watermarked

· With fake navigation elements

· Deformed (stretched, incorrectly cropped) and low quality (blurry, not clear)

· With large empty areas/transparent backgrounds and white backgrounds Without 1 px thin grey border, as well as shallow focus

· Nudes, images of sexually provocative character

· Impossible to relate to the headlines (meaningless, illogical, provocative)

· Explicit, frightening or aesthetically unacceptable images that damage mental health: illnesses, injuries, disasters, etc;

· Violating the rights of minors and/or causing harm

· misleading to attract attention

· Images that impersonate a warning system or site

· Images of people who are not related to the content and not mentioned in the heading of advertisement

· Images that give false meaning to the content (distort or exaggerate facts and events)

Requirements for headlines

· Headline shall comply with the requirements of our advertising policy

· Headline shall be correct (free of any grammatical, spelling or typographical errors) and stylistically consistent

We do not accept headlines:

· With profanity and obscene language

· Created with the use of CAPS LOCK, unless this is a common abbreviation.

· With multiple punctuation marks

· With excessive or entirely missing capital letters. Always capitalise the first letter of the heading

· Which cannot be associated with images (meaningless, illogical, provocative)

· That contain information (names of specific people) irrelevant to the content of the material

With emoji of any kind