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Landing pages

General requirements

Caroline avatar
Written by Caroline
Updated over a week ago

Similarly to the advertisement, a landing page (website that opens by URL indicated in the advertisement) is moderated by Geozo for compliance with applicable laws and the company's advertising policy before launch.

Geozo reserves the right to reject any advertisement without giving any reasons.

In line with our guiding principles, there are some things you should consider to conduct campaigns that are truly effective and to avoid irregularities.

Most critical ones are addressed below (the list is not exhaustive and can be extended).

Landing page should contain:

· Detailed information about the goods and services advertised

· Information relating to the text of advertisement

· User agreement and privacy policy (if a landing page contains a feedback form, registration form or other forms intended to collect personal data)

Do not use the landing page (according to the advertising policy) to:

· Promote prohibited categories of goods and services

· Post pornographic and sexual content and 18+ products and services

· Post text and images that violate the rights of minors

· Use obscene gestures, swear words and vulgar or obscene language, including in a foreign language and misspelt

· Post shock-, disgust- and traumatic elements

· Post messages promoting hatred, intolerance, discrimination, exploitation and violence

· For malicious and unwanted software

· Post uncoordinated split test

· Utilise fraudulent schemes

· Conceal images which are not permitted by company policy using spoilers

· Promote any product or service other than those displayed on the order/purchase page

Please also take note of technical aspects:

· Product page or landing page shall function properly

· No landing page in JPEG and PDF format is allowed

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